THE ART OF PERSUASION. A History of Advertising Photography. Signed

New York: Abrams, (1988). First edition. Hardcover. This copy signed by Sobieszek and dated 3/18/88. One of the first in-depth histories of advertising photography. Includes 187 illustrations, including 81 plates in full color. Some of the great photographers have made photographs for advertisements including; Edward Steichen, Paul Outerbridge, Jr., Laszlo Moholy-Nagy, August Sander, Lewis Hine, Herbert Matter, Richard Avedon, and Annie Leibovitz, to name just a few. Some iconic examples are: Jim Braddy's Marlboro Man, to Kazuo Kawai's elegant study of water beads for a computer company, to Ansel Adams' panoraamic photograph of Yosemite Valley, wrapped around a three-pound coffee can. Also included here are; info on the clients, agencies, and art directors for each photograph, biographies of the artists, a comprehensive bibliography, and an index. 205pp. A near fine copy in black cloth with a nearly fine dust jacket. Item #14197
ISBN: 0810914697

Price: $150.00

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